What is your creative mission?
To create meaningful brand experiences in healthcare.
What do you love about what you do?
Marketing medicines and devices that matter. Communicating to physicians and their patients about rare diseases and potentially life- altering therapies is truly rewarding.
What have you learned from your successes/ failures?
Always keep your head held high, pay it forward, and remain humble.
How do you keep pushing ahead after a difficult challenge?
I get by with a little help from my friends. And family. And some amazing mentors such as Leadership Philadelphia’s Liz Dow, iconic creative director Barry Schmader, as well as one of the brightest brand strategists I’ve ever met, Lorna Weir.
Have you ever encountered resistance from family, friends, or the world in general? How did you overcome those kinds of blocks?
Resistance in my world comes from the industry itself. All too often, stock photography of patients and physicians are used in communication, to the point that that is an acceptable norm. It is not acceptable. We have some of the best minds in advertising focusing on healthcare challenges; therefore, the creative bar should be much higher than it currently is. That is why amazing healthcare creative should be celebrated and recognized, but it is sad that strong work is the exception, not the rule. My job is to ensure that exceptional creativity makes a difference.
How has your art and creativity healed you?
Creativity gives my career meaning and allows expression of strategic thoughts through stunning visual stimuli.
What are your NFA Bullet points? What steps would you recommend for anyone who wants to kick some ass and get their creative dreams off the ground?
1. Read. Lots
2. Write. It makes you smarter faster
3. Stay focused
4. Never give up
5. Enjoy the journey
Hey you. Wanna share your wisdom?