How to SuperCharge Your Story and Smash Past Your Creative Challenges—to Build Trust, Engage Audiences and Inspire Action

Powerful stories that connect with audiences are always based on an emotional connection. By more deeply understanding your target market’s desired transformation through various products and services, you can craft stories and messages that resonate at a core human level.

In this workshop, we’ll drill into new perspectives to learn to tell more powerful stories. We’ll connect personal and universal themes. And we’ll explore a very big idea—at its best, storytelling is a way for our clients to be seen, expressed and connected.

On our journey, we’ll deconstruct our own Inner Critics in real time and step out of our creative comfort zones. Why? To confront and amplify our creative magic so that we can tell better stories. Stories that matter.

With written and verbal exercises, discussions and a guided meditation, The Magic of Storytelling helps attendees elevate their understanding of story with a high level conceptual framework. This builds powerful skills to serve clients better—and ultimately communicate compelling narratives that inspire action.

You’ll walk away with:

• a deeper understanding of what drives your clients’ stories.
• a new perspective on how to identify the intersection between universal human themes and your demographic’s specific pain points.
• tools to help you brainstorm amazing ideas quickly and effectively.

You’ll learn how to:

• overcome personal and professional creative challenges to serve your clients better.
• investigate your demographics’ deeper needs for transformation.
• engage your audiences through powerful stories that build trust and inspire action.

This may be the most important workshop of your day. Or decade.

Let’s manufacture some magic. Together.

This workshop is co-facilitated with Tim Jones

In the advertising world, Tim Jones’s work has landed over 200 international awards, and helped two agencies win “Agency of the Year” at Cannes, Clios, The One Show, and the London International Awards.

Tim has lead creative departments in Europe, South Africa and most recently in the USA, as the Chief Creative Officer of Grey New York.

Diversity, Inclusion and connecting with Underserved Communities

The Factory is all about diversity, inclusion, and connecting with underserved communities.

When you invest in a Magic Factory workshop you’re also funding a complementary workshop to an underserved school, organization or non-profit of your choice. Magic! 

Doing good is the right thing to do.